Use of Facial Recognition Software Going to End: Facebook

A Former Facebook Employee Has Accused the Firm of Making Profits for The Firm as Priority Over the User’s Safety

Facebook has announced that the firm would no longer be utilizing the facial recognition software for the identification of faces in videos and photographs posted on their social media platform. There have recently been some growing concerns regarding the ethics in the technology of facial recognition, and multiple questions have been raised over the privacy, accuracy, and racial biases over their platform that is used by billions of users worldwide.

Misidentification using facial recognition

Although a specified set of regulations have not yet been provided by the regulating authority regarding the usage of facial recognition software, Facebook said in a statement. The impact made by facial recognition software on their users has caused a barrage of criticism for Facebook to suffer.

Until now, the global users of Facebook social media application are able to opt for the feature to be allowed for them, as it would be able to scan their facial features in images and provide timely notification to them if any other user on the platform has posted an image of them.

In a blog post by the vice president of artificial intelligence at Facebook, Jerome Pesenti, said that amid the current uncertain situation, the firm believes that limiting the usage of facial recognition software to a limited set of consumption would be the appropriate choice for them.

In the year 2019, a research study was conducted by the government of the United States, which has suggested that the usage of facial recognition software and algorithms are likely to be far less inaccuracy at the identification of Asian and African-American faces as compared to Caucasian individual’s faces.

There are increased chances that African-American women would be misidentified using facial recognition software alongside artificial intelligence, according to the research study that had been conducted by the National Institute of Standards and Technology.

In the previous year, a long-running case was settled by Facebook in court regarding the way the social media platform tags and scans images. The legal dispute had been ongoing from the year 2015, and in the end, it had been agreed that the firm would be paying $550 million to a group of Facebook users located in Illinois, who had given their argument that the facial recognition software used by the firm is in complete violation with the privacy laws of the state.

Other major tech companies, including Microsoft and Amazon, have also recently suspended their sales of facial recognition products to police as the usage of facial recognition software is becoming increasingly controversial as days pass.

Challenges from regulators

Facebook, which runs the largest social media network in the world and also owns other messaging service social media platforms, including WhatsApp and Instagram, respectively, have recently come under an increased amount of pressure from politicians and regulating authorities.

The firm is suffering from escalated scrutiny from the tech regulators, including the United States Federal Trade Commission, which has recently filed an antitrust lawsuit that has alleged the firm of having some anti-competitive practices.

In the previous month, a former employee of the tech giant has made an accusation that Facebook was involved in some unethical behavior, due to which they are trying to terminate the usage of facial recognition software. A cache of the internal document has been released by Frances Haugen, which she stated that are proof that the firm has put the profits of the company before the safety of their billions of users worldwide.

Mark Zuckerberg, the Chief Executive Officer of the tech firm, said that the claims made by Frances Haugen had been a part of a completely coordinated effort that is being done to defame the social media firm’s global image towards its users.

A recent announcement has been made by Facebook regarding their rebranding, as they have changed the name of the roader parent firm to Meta, as it would better suit the metaverse the tech giant is working on, including the formation of a virtual world. The rebranding has come after Facebook has suffered from challenges involving multiple negative stories.

It has been stated by Mark Zuckerberg that the existing brand of the social media firm would be unable to represent all the new things that are soon to be introduced to their billions of users which are currently being worked on, let along in the future, due to which it is required to be changed into something new.

Read also Meta Is a New Name of Facebook in a Major Rebrand