BTS’s Growing Fan base
BTS's fan base is growing fast worldwide, and there are some valid reasons
BTS, also known as Bangtan Boys, is a seven-member Korean boy band. Formed in 2010 in Seoul, the band has developed a considerable fan base over the years. The band and its performance gets the prominent position and standing worldwide. They often come at the top of twitter trends worldwide. Therefore, I have taken them to know their fan base and reason for popularity. The composition of the band shows all members are young males. It fascinates girls and young boys alike. Moreover, they are good and hardworking performers.
Popularity is a bubble. It's a mountain: you can go up really hard but walk down really fast.
Members of the Band:
BTS is an acronym of Korean words, Bangtan Seonyondan. In the Korean language, it translates to “Bulletproof Boy Scouts.” It is a seven-member band that includes Kim Namjoon (RM), Kim Seokjin (Jin), Min Yoongi (Suga), Jung Hoseok (J-Hope), Park Jimin, Kim Taehyung (V), and Jeon Jungkook. These are stage names in each bracket.
BTS Fan Base:
Formed in 2010, they debuted in 2013, and now, they are a regular part of award shows in the United States. They have recently performed at the Grammys and have appeared on Saturday Night Live and The Tonight Show. Forbes has reported that the band lagged Taylor Swift and Ariana Grande as all tickets of band’s Seoul stadium tour has already sold out. Millions of records sold out for the comeback album of the band, and it shows the fan base of the band.
According to Statista, BTS has over 22 million fans over the internet, and it is far less following the band. However, it is unmatchable in mentions per week, where millions of mentions occur weekly. For instance, the band received around 12.5 million mentions in one of the weeks in November 2019. It shows the activism of the band’s fans, and that is why it is called the BTS ARMY.
In comparison with other artists having more followers, BTS beats them in the race of mentions. For example, Taylor Swift has 85.1 million followers, but she has received only 565,100 mentions in a week. Other notable artists like Harry Styles, Ariana Grande, Lady Gaga, and Justin Bieber have 33.6 million, 67.4 million, 80.3 million, and 107.3 million followers, respectively. But their mentions from their fans per week are 500,000, 387,000, and less than 100,000, respectively. It shows that the fan base is different from the following. A fan is a person who engages actively, and BTS fans do so for their favorite band.
Stories of Two Fans:
Michelle Quinde, 24, is a mega-fan of BTS, and her story is published in a CNN article. She bought the CD of the latest album from the band in April last year, though she does not have a CD player. When the band visited the United States in May, she attended all six concerts of the band. She streamed the band’s new song “A Brand New Day” for one whole day, constantly. This is what called ARMY because the band has such a loyal fan base that can smash music industry records.
Many fans are older, and they connect BTS to their past musical favorites. Fifty-nine-year-old Alicia Wray is one such fan who first liked BTS’s hits: “Am I Wrong,” So What, and “I’m Fine.” It reminded her 70s and 80s when she would love dance music. Thus, the band is helping music lovers to connect with their past. It is because of the band’s connectivity with all aspects related to people.
BTS also knows to be engaged because it continuously involved in hashtags over twitter and shows engagement with its followers. Strong mentions and loyal ARMY are growing the fan base of the band speedily.
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